While the Internet is a rapidly evolving environment there are still a number of constraining features that keep it from being the fluid and streaming medium of TV we are so used to. The two most influential factors are the speed of the connection (how much and how fast information can be relayed), and the manner in which the information is interpreted by the users browser (do you prefer Chrome, Firefox or Explorer?). Both of these factors play a large part in determining what web sites look like and how they function. There are a host of programming and scripting languages to deal with the complexities of making websites both display and function properly, and your site designer should have a wide range of options available depending on the needs of your website.

The most common scripting language is HTML, or Hyper Text Markup Language, but it is simply too basic to accommodate the growing multimedia demands of the Internet, and anything but a very simple no frills web site will require additional programming in order to meet your needs. Your designer should have at least a complete knowledge of HTML, and CSS and at least understand what other programming will be needed to complete the site. While not a hard and fast rule, most programmers do not make for good designers, or designers good programmers, so be sure if your site requires anything other than html and CSS that your designer is working with a qualified programmer as well.