This is only available through Google and requires a minimum of 50 conversions a month before you can qualify for this bid.  At that time you can review your costs and decide whether or not it is cost effective to go this route.  This is recommended for large advertising budgets because the business or company advertising can determine exactly how much is spent per sale.

1.    Google Placement Advertising; Google placement advertising is a great advertising instrument to use. When developing an ad campaign using Google placement you can search for your target market in these four ways. Remember you have the option to do CPC (cost per click) or CPM (cost per impression) when setting up a placement targeted campaign.
i)    Browse Categories; where you can pick from a large list of categories and sub categories to choose the specific target you are seeking. You then can view and choose from a list of websites in which you want to place your advertisement.
ii)    Describe Topics; here you can type in topics. Google then searches for websites that match the topic you listed in the search box.  You can then do the same thing and view the websites and place your ad where you would like.
iii)    List URL’s; you actually type in URL’s to see if they are available under the Google AdWords system.  Let’s say you were browsing around one day and you stumbled across a website that would be perfect for one of your ads.  You can then use this tool to find out if you can add this website to one of your ad groups in order to place one of your ads on the website.
iv)    Select Demographics; finally you can search for a specific demographic that is the buyer for your product or service.  You can search by gender, age, and income.  Once you have picked the specifics you are after a broad range of websites meeting that demographic will appear from you to choose from.  Again you choose multiple websites and have now specifically targeted your ad campaign.

When optimizing a placement targeted campaign you want to make sure that your text/graphic/flash ads match the content on the page the user lands on when clicking on your ad.  When optimizing your placement targeted campaign you will find that during treatment studies some of the websites are displaying your ads and others aren’t.  The reason for this is that in most cases when you set up a placement targeted campaign you set up a bid (what you are willing to pay (PPC or CPM) that did not meet the criteria for that page, or you were out bid by another advertiser.  For example, if you have picked 20 websites to run your ad and only 5 of the websites are running your ad, then you need to up the bid on the other 15 websites.  Through tedious treatments and studies ranging out as long as 90 days you will finally find yourself with a fully optimized placement targeted campaign that is helping you and your business succeed. You can make your campaign as large as you would like.