Yahoo is one of the oldest search engines out there and was the big giant before Google came into the market. Yahoo is a very effective search engine and has lots of faithful users.  Accounting for an average of 27% of the searches worldwide means something, Yahoo is an effective advertising tool for businesses worldwide. Yahoo offers ad performance data where you can view and see how effective your ads are. You can see how many impressions they are getting and how many clicks you are receiving due to the impressions. Yahoo pay per click tutorials are a great way to learn about the Yahoo cost per click system and will help the average person or business get started with yahoo the right way. For all new users Yahoo also offers a pamphlet that they mail to you to your residence that has all the information one may need to use yahoo advertising effectively.

Yahoo and Bing.com recently merged.  They are hoping to take over the search giant Google. Good luck with that I say.  In my opinion it is going to be very difficult to take out Google. They have too many good products and services and people really like the search results they get when using Google.  I will follow this new merging of search engines and report my findings soon…