Youtube has over 100 million users and over 14.8 billion videos online in January 2009 alone.  Owned by Google, You Tube is massively growing on a daily basis and helps business’s and people share videos to the whole world.  People use You Tube for personal or business reasons.  You Tube helps generate traffic for blogs or websites as well.  The disadvantage of You Tube is that you can only make a 10 minute video. This is not a big deal because if you’re advertising a product or service 10 minutes is more than ample time to convey your message.  You should have the viewer to your site within 5 minutes.  You can also use You Tube as a social utility and have friends, send messages, look at video responses, and share videos.  In order to get several views and show up among the top videos you usually need to have several views to get started.  By having lots of friends to share your videos with you will be able to get the word out.  One thing You Tube users must understand is the terms and conditions.  If you are not careful You Tube can deny your access at any time for any reason.  Then you must start all over again.